What happens when we work together.
We take the commercial work off your desk and run it with senior people. For companies we believe in, we can invest part or all of our own fee instead of invoicing it. Here is how all of that works, in plain terms.
How we work
One sequence, from picking a market to repeat revenue. The order stays the same for every company. The speed does not.
- 01
We get close to the technology
Before anything goes out, we need to understand what you actually built and where it is unmistakably better. We sit with your team, read the results, and ask the questions a sceptical buyer would ask. If we cannot argue for the technology, nobody will buy it from us.
- 02
We pick where it can win
Most deeptech fits ten places and is urgently needed in one or two. We narrow it down to the segments where the technology is clearly better and someone has budget this year. What comes out is a short list with a reason to believe for every name on it.
- 03
We build the target list
A segment is not a target. We build a named list of companies inside it and rank them by how badly they feel the problem now. For each one we work out who owns it, who signs, and what trigger makes this the moment.
- 04
We get into the conversation
Warm paths first. Where there is no path, we write to the specific person about their specific problem, after reading their roadmap and filings. Slower per message, far better per reply. When nobody answers we change the angle, not the volume.
- 05
We turn interest into a pilot
First meetings are easy to get and easy to waste. We scope a pilot small enough to approve but meaningful enough to prove something, arm the internal champion, and handle procurement and legal. Then we keep a steady rhythm, because most deals die from going quiet, not from a no.
- 06
We build repeat revenue
One pilot is proof. Two paying customers is a business. We push the first deal toward a repeatable motion, document what worked, and hand over a commercial picture your company can keep using, with or without us.
What you can expect from us
- One owner on our side. One person is responsible for keeping your commercial work moving. You always know who to call.
- Senior people doing the work. The people making the calls are the people in the meetings. Nothing is handed down to juniors.
- Everything stays visible. Accounts, conversations, learnings and next steps are there for you to see, whenever you want.
- We ask when it matters. We do not fill your calendar. We bring you in when your input changes the outcome, like a technical answer or a pilot decision.
- Nothing goes out blindly. We agree who we target and how we talk about you before anything leaves the building. No spam, no surprises.
- The plan is allowed to change. Wrong market, we move. Wrong message, we change it. Something working, we lean in. What the market tells us matters more than what we thought at the start.
How our investment works
Every engagement starts with the full value of the work. You can hire us normally and pay all of it in cash. For companies we believe in, we can invest part of that fee instead of invoicing it, anywhere between 0 and 100 percent.
What we invest accumulates as an investment amount. At a future qualified funding round it converts into equity, using the valuation of that round with an agreed investor discount and standard protections. There is no set stake agreed up front. The stake follows from the amount we invested and the value of the company at that moment.
This is not a discount. We are not lowering our price because a company cannot pay it. We are deciding that we would rather own part of what we are helping build than be paid for it in cash. If we would not want the upside, we should not be doing the work.
How the investment works has the mechanics and a worked example. Pricing has the numbers.
How we decide how much to invest
There is no formula and no standard offer. We decide per company, on a handful of things we can actually judge.
Conviction
How strongly we believe in the team, the technology and the market. That is the same conviction we look for before we work with anyone, described in what we look for. The stronger it is, the more of our own fee we are willing to put behind it.
The path to a round
Our investment converts at a qualified funding round, so we need to believe that round is coming. A company with a credible path to raising in the next year or two is a company where we can take more of the fee as an investment.
How much we influence the outcome
We only take risk on things we can affect. If the commercial engine is genuinely the missing piece, our work moves the result and investing makes sense. If the outcome depends on things outside our reach, cash is the honest answer.
Stage and timing
Earlier and less proven usually means more cash, not less. The further away the qualified round is, the longer our money is locked up, and the more carefully we size what we invest.
Capacity
We can only carry so much invested fee at once. How much we invest in you is also a portfolio decision on our side.
Two honest footnotes. We say no often. And a hundred percent investment is the exception, not the offer.
Tell us what you've built. We'll tell you if we can help.
Customers, grants, venture capital — or a mix. Four minutes to apply. If we believe in it, we may invest part of our fee. If not, we say so.